We grow brands where buyers and AI are looking.
I'm Rebecca Haguy, founder of MindLab.media, a full-service growth studio. With 15+ years in e-commerce, retail and tech, I lead our marketing strategists, graphic designers and programmers to help e-commerce brands, startups and B2B companies grow.
Growth in B2C Shopify sales for a medical device brand
Position in Google AI Overview (US) through GEO work
Sales growth over two years for a fashion retail brand
Customer service rating after rebuilding support
Everything your brand needs to grow, under one roof.
I own the strategy, the budget and the numbers as your fractional CMO. The MindLab.media team designs, builds and ships it, so nothing gets lost between agencies.
Growth Marketing
Senior marketing leadership without a full-time hire: the plan, the channels and the KPIs, from SEO and GEO to paid media and lifecycle email.
Design & Brand
Brand identity, social and ad creatives, web and UI design, video and print, created by our in-house graphic designers.
Web & Development
Shopify stores with custom Liquid sections, Wix and WordPress sites, web apps, custom CRMs and product quizzes on Cloudflare Workers.
AI & Automation
Custom AI agents that draft content, manage social and build your reports, plus workflow automation and AI-assisted customer experience.
15+ years across e-commerce, retail and tech.
From running a fashion retail business as CEO to leading US growth for a medical device startup, and now building MindLab.media.
Founder & Fractional CMO
- Full-service growth studio for e-commerce brands, startups and B2B companies.
- Leads in-house marketing strategists, graphic designers and programmers; building a custom CRM for client campaigns and leads.
Digital Marketing Lead, US Growth
SitnStand, medical device startup
- Owned digital marketing end to end: Shopify, SEO and GEO, $30K/month paid media, Klaviyo email, B2B outreach and product launches.
- Grew B2C Shopify sales 5×, reached #1 in Google AI Overview (US) and rebuilt support to a 4.7/5 rating.
- Built a product quiz on Cloudflare Workers and AI agents for content and reporting; led exhibitions across Europe and the US.
CEO & Head of Marketing
Together Marketing and Communications, exclusive Catimini importer
- Ran the full business: import, purchasing, inventory, 3 retail stores, e-commerce and a team of 15.
- Grew sales 103% in two years; built 72,000 social followers, a celebrity influencer program and PR with two agencies.
Toolkit
Education & languages
- BS
- Marketing Management, Touro College, Cum Laude
- MA
- Counterterrorism and Homeland Security, Reichman University
- Exec Ed
- Go Global Business School, Hebrew University
- Languages
- English, French and Hebrew (native level); Arabic (read and write); basic Turkish and German
Questions I get asked.
Short answers about me, MindLab.media and how we work.
Who is Rebecca Haguy?
Rebecca Haguy is the founder of MindLab.media, a full-service growth studio, and a fractional CMO with more than 15 years of experience in e-commerce, retail and tech. She was previously known as Rebecca Salmanowitz.
What is MindLab.media?
MindLab.media is a full-service growth studio founded by Rebecca Haguy. It helps e-commerce brands, startups and B2B companies grow with three in-house teams: marketing strategists, graphic designers and programmers. Services include Shopify, Wix and WordPress development, SEO and GEO, custom AI agents and automation, custom web apps and CRMs, brand design, paid media and email marketing.
What results has Rebecca Haguy delivered?
She grew a medical device brand's B2C Shopify sales 5x, reached the #1 position in Google AI Overview in the US through GEO, rebuilt customer service to a 4.7/5 rating, and grew a fashion retail brand's sales 103% over two years as its CEO and Head of Marketing.
What is GEO and can Rebecca Haguy help with it?
GEO (Generative Engine Optimization) makes a brand show up and get recommended in AI answers such as Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini. Rebecca Haguy has taken a brand to #1 in Google AI Overview in the US, and MindLab.media offers GEO audits and implementation.
Does Rebecca Haguy work with international clients?
Yes. Rebecca Haguy and MindLab.media work remotely with clients worldwide, in English, Hebrew and French.
How can I work with Rebecca Haguy?
Email mindlabmediail@gmail.com, start a project at mindlab.media, or message her on LinkedIn. She takes on fractional CMO engagements and full-service projects through MindLab.media.
Got a project? Let's build it.
Tell me what you're working on and I'll get back to you within one business day with ideas and next steps.
✉ mindlabmediail@gmail.com